Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. It enables the immediate and global exchange of every kind of content. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. (Jenkins, 2004). The digital age is driving the convergence of devices and media. Social media has also changed the way that we interact, mainly the way we have lost some of our social skills. Media convergence and the transformed media environment 3.2 Convergence has been defined as the interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. A teenager doing homework may juggle four or five windows, scan the Web, listen to and download MP3 files, chat with friends, word-process a paper, and respond to e-mail, shifting rapidly among tasks. the way a customer complaint can now take through the web, from the buyer into a forum, reaching unlimited people rather than just reaching the … ... to market new and different business models and the opportunity for consumers to access media … Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. - A media outlet does not report on an investigation into financial corruption that mentions the media outlet's parent company. Now, how many “friends” do you have on Facebook? To Jenkins, media convergence can be explained as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted” (Jenkins, 2006). How many people do you meet for coffee or a movie? As Henry Jenkins said in Introduction: “Worship at the Altar of Convergence” , “There will be … It has turned “friend” into a verb and has made it possible to share mundane news (“My dog just threw up under the bed! How many good friends do you have? This has led to the integration of all media. However, the impact of media convergence has been and still pretty huge toward mass media. Convergence isn’t just a techie thing, but a fundamental change in the way we (1) create, (2) distribute and (3) consume media. Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). When looking at the convergence of various media channels, there are several content management-related issues that organizations must consider. Media convergence has become one of the main types of data and information … For much of modern history, the different types of media — books, newspapers, radio, television, cinema — were distinct technologies. Media Convergence: which describes the “flow of content across multiple media platforms” (Flew, 2008:63); meaning e.g. Now we can use social media to get our messages out to thousands or even millions of people uncensored. Media convergence, in reality, is more than just a shift in technology. The new media age is bringing new sources of complexity and uncertainty. At one time, families gathered around the TV to … Media convergence changes the rationality media industries operate in, and the way that media consumers process news and entertainment. They also existed in separate industries. How many would you call with news about an illness or invite to your wedding? According to the reading, Modern Media convergence has broadened in such a way that the simple merging of newer and older forms could exist. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. Convergence of technological platforms, such as Tinder, greatly affects media technologies and especially audiences, and these outlets in return influence Tinder. A media convergence is basically seen in every person’s cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Furthermore, technological convergence has influenced the everyday life by impacting telecommunication. Organizations that traditionally deliver content through channels such as print and television are now facing the challenge of sharing that same information with new age media. Technology has changed how we interact with each other. An agreement concerning the existence of a media convergence at the level of technology stands out as the common denominator of different approaches. At the M&G Online we have been more active in exploring the third form of convergence… Audiences have become Media Journalists . Morever, the media convergence and the internet has been the main points of the need to actually rethink media regulation. Media is consumed and offered extensively today in many different types of formats. Tech Is Changing the Way We Get Our News, and It's Not Stopping ... but technology has dramatically changed the way people access information. Convergence is the process where several media channels come together to exist and operate in synergy. Lotta talk about that, particularly in the context of 5G mobile networks. Media convergence is driving this evolution, and the changes will prove profound and permanent. - A media outlet increases the number of its stories that have a primarily entertainment value. I am looking at purchasing Cisco Clean Access, a network admission control solution that enforces custom policies like patch levels, anti-virus state, etc. People used to subscribe to the local paper, but now nearly 50 percent of people get their news from social media. Digitization, computer networking and the rise of the Internet, however, have resulted in the breaking down of these silos. In turn, media convergence impacts the way we consume media. In some cases, mul… Anyhow, our consultant that is submitting a quote for Clean Access included 2 Cisco Media Convergence Servers. COMMUNICATIONS the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … In addition, greater audience engagement can help to enhance the way people experience the media. Ugh!”) with hundreds or even thousands of people who might know you only slightly, if at all. Key Takeaways Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Indeed, social media has changed the way news is created and consumed. Flew(2011)states that many series of drivers of some change in the media environment and new approaches to media policy which is associated with globalization. One way is through the improvement of digital technology, the cost and quality and quantity of media outlets. When we hire new technology or think of social change we tend to look towards the pros side of New media while uncontrolled development of technology brings about the dark side where advancement of technology like adaptation of non renewable power energy source has wounded the environment greatly and threatens our existence. 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