2019 RESEARCH REVIEW: Insights we uncovered in 2019 that will take you into 2020 This year consumer journeys became increasingly complex. Printed copies available on request. Global Web Index found that over 80% of consumers in the U.S. and UK say they consume more content since the outbreak, with broadcast TV and online videos (YouTube, TikTok) being the primary mediums across all generations and genders. Comparing all digital display ad spend in isolation with TV and newspaper, we can see the continued significance of the shift to digital, and how it’s projected to continue. Media consumption is entering a new cycle. Join the 220,000+ subscribers who receive our daily email, The 25 Largest Private Equity Firms in One Chart, The World’s Most Influential Values, In One Graphic. US Media Consumption Report 2019. Brands that nurture emotional bonds with their customers tend to outperform top companies listed on the S&P 500 and Fortune 500 in both revenue and profit. National differences in media consumption. This is a review of the insights we uncovered in 2019, based on Google Traditional vs digital: TV, radio and press. March 25, 2019 . Adults’ media use and attitudes report 2019 – data tables (PDF, 2.2 MB) Readers are more and more aware of the importance of trusted information, relevance and meaning of the news. In 2014, TV ad spend met a similar fate, peaking at nearly $250 billion. MEDIA CONSUMPTION. Visualizing the Human Impact on the Earth’s Surface. The amount spent overall on advertising in media channels is growing, year on year, as new brands enter the market, competition rises and it’s … It’s also worth noting that consumers have increased their usage of virtual conferencing brand Zoom more than any other brand in the study. Mapped: Which Countries Have the Worst Air Pollution? We track the macro trends in media, closely analyzing the shift from traditional to digital, in this authoritative guide to digital media. The wonders of digitalized space are all the way the resultant of swelled internet usage, increased time spent on media and diversified device usage in UAE.. Although estimates of media usage vary, children under age 2 spend approximately one hour per day on screen media, while children between two and eight spend an average of two hours per day (V. J. Rideout, 2013). Regardless of what type of content we are consuming, the fact is that every generation is relying on their devices during this pandemic to inform and distract more than ever before, creating a huge opportunity for media companies to engage a captive audience. Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. If premium content implies a price, it may also imply high-qualified content like investigative reporting or getting to the facts. Internet users are most likely to be social networking when they second screen with a rate of 63%. In China, smartphone usage has almost doubled in 5 years—and is predicted to surpass 3.4 hours a day by 2022. And the rise of search, social media, video, ecommerce—in contrast to TV and print—becomes clearer. Marketers may still “sell the sizzle” and not the steak, but shifts in the media landscape and consumer behavior mean that advertisers must constantly adapt their media strategies. 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Social media and digital ad spend also corresponds with a steady uptick in global smartphone ownership and usage. While hand sanitizer brand Purell did not make the list of most loved brands, it ranked in first place when it comes to the best response to the pandemic and is the brand consumers are most willing to pay 20% more for. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies. As the coronavirus outbreak continues to wreak havoc across the globe, people’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa. The US is one of the world’s biggest consumer markets, and it’s known for its commercials. Data from 2016 reveals that 10.9 minutes of each hour of TV is dedicated to commercials, and this number will likely have grown since then. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. Looking at the main visualization, it’s clear that budgets have shifted, with digital channels now accounting for more than half of total advertising spend. An Overview of Traditional and Digital Media Consumption 2019: Internet users are most likely to be social networking when they second screen with a rate of 63%. There’s a bunch you can do to make your Instagram stories more engaging , such as adding questions, polls, and fun stickers or music to make your content as unique as possible. As we have stepped in the year of 2019, the profound impact of digital media is thoroughly visible via UAE digital media statistics 2019. Across the board, consumers view the World Health Organization (WHO) as the most trusted source of information for any COVID-19 related updates. More than $183 billion is expected to be spent online by consumers as a result of the 2020 pandemic. According to eMarketer, digital video spiked among UK adults during the pandemic—to 2.75 hours, and almost by 30 minutes daily in total video and TV screen time. Given email address is already subscribed, thank you! Apple has been named as the most loved brand during COVID-19, moving up from third place before the pandemic. Advertisers aren’t the only ones spending money online. That figure will increase by 2 minutes in 2020 before beginning to plateau. This generates easily comparable data which enables us to estimate the total time spent across markets or consumer segments. This isn’t true everywhere on a regional basis, however. In February of 2019, for instance, 81% of U.S. residents owned a smartphone. The media are often blamed for a lot. Every second, 11 people use social media for the first time. The 20th edition of PwC’s Entertainment and Media Outlook 2019 – 2023, themed ‘Getting personal: Putting the Me in Entertainment and Media’ also expects OTT video to be almost 50% greater than traditional TV and home video by 2023. Adults' media use and attitudes report 2019 (PDF, 2.4 MB) Agweddau oedolion a’u defnydd o gyfryngau 2019 (PDF, 2.3 MB) Adults' media use and attitudes report 2019 – chart pack (PDF, 2.0 MB) Adults' media use and attitudes report 2019 – interactive data. 16-24s are clocking up almost 7 ¾ hours per day online, with 46% of this time being spent on their mobiles which is 3 hours and 15 minutes. How has global advertising spending shifted over recent decades? In 2019, adults (ages 18+) in China will spend 2 hours, 44 minutes with traditional media, or 41.2% of time spent with media. We’re seeing people move from more passive to active, on-demand media consumption. Reaching $160 billion in one year, digital display advertising—a broad category including banner ads, rich media, advertorial and sponsorship, online video and social media—accounted for the largest global ad expenditure in 2019. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. Deloitte Media Consumer Survey 2019. Children between eight and 12 spend approximately four to six hours per day on screen media. When it comes to brands, consumers have forged relationships that could be just as meaningful. Globally, the daily average of time spent online was almost. It looks at daily and seasonal patterns of media consumption, and tracks the developments of time spent with media from 2011 to 2018, with forecasts to 2021. The retail industry has also increased intimacy score performance by 9.4% during the pandemic, with Walmart flying the flag for retail brands in fourth place. Top 3 English language newspapers that respondents frequently read are The Star (69%), New Straits Times (59%), and The Sun (33%). Download to discover a broad picture of the ways in which entertainment, press, networking and mobile trends factor into consumers’ lives, including: National differences in media consumption. According to Zenith, daily mobile internet consumption amounted to 130 minutes per day in 2019, up from just 80 minutes in 2015. Unsurprisingly, 68% of consumers are seeking out pandemic updates online over any other activity. In 2019, such consumption will account for 54.7% of time spent with media, up from 52.4% last … And while the humanitarian and safety-related aspects of this outbreak are top of mind globally, it’s unquestionable that social distancing, quarantining and staying home have had significant effects on media consumption. Although search ad spend recently plateaued, its rise over the last decade has been dramatic. In fact, there is no such thing as ‘the media’ – only ways of using different kinds of media technologies to do different things. It’s not only that people have shifted their focus from analog to digital. The timeline shows data on the daily time spent with selected media in the United States in the first quarter of 2019, sorted by age group. Statista estimates there will be 1.13 billion smartphone users in China by 2025, making up nearly 14% of the world’s population by 2025. Top 3 offline media outlets that are consumed the most is the television (82%), the radio (58%), and newspapers (47%). 16-34s are the only age group to be watching more than an hour of online TV per day, they are also the heaviest social networkers, devoting about over 2.5 hours a day to social networks/services. “The concept of brand intimacy is important for marketers because emotion has been proven to drive purchase decisions, and also long-term customer bonds.”. Gen Zers however, have other plans, as they are the only generation more likely to be listening to music than searching for news. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019). For example, while U.S. consumers trust WHO the most, UK consumers view their government as their most trusted news source overall. As the global pandemic rages on, this idea has become more relevant than ever before. The list of most loved brands has seen three new additions throughout the year: Google, YouTube, and Toyota, which means that media and entertainment brands now dominate the list. They are also spending many of their waking hours in front of a screen. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 … However, despite its rather sharp decline, TV still remains the largest in terms of global advertising spending. KYIV, (October 22, 2019) – Ukrainians increasingly turn to the internet as their major source of news and information, with online and social media taking over from television this year for the first time in popularity and reach, according to the annual Internews Media Consumption Survey presented today at a press conference. 3.26 billion people use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent High Wage vs. Low Wage: Comparing Economic Recovery in America. The report compares and contrasts 2019 media habits among teenagers aged 13-18, against 2015 teenage media habits. The Internet saw the biggest surge as user numbers increased for almost all types of online activities, with podcasts, online shopping, music and working from home demonstrating the strongest growth. Over 85% are using another device as they watch television while socializing with friends and family through social media and messaging services is the most common simultaneous activity, some 8 in 10 also read news and play games. Time Spent with Media 2019 Forecasts for nine markets: US, Canada, China, France, Germany, Japan, Latin America, South Korea, UK; as well as mobile and social media time spent in the US + … Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. A seven-nation survey by Northwestern University in Qatar In addition, the penetration rate for social network and social media users is 72% and 79% respectively (source: We Are Social’s annual The Global State of Digital in 2019 Report). Not only that, they can also build higher levels of trust, which in turn breeds a more loyal consumer base over time. Media Consumption Forecasts 2019 Zenith’s Media Consumption Forecasts surveys media consumption in 57 countries around the world. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust”, – Malorie Lucich, Head of Product & Tech Communications, Pinterest. MEDIA USE IN THE MIDDLE EAST, 2019. Internet users are moving from being more of a passive audience to active producers, contributing directly to the discussion and even posting content to their social media accounts. Social media is increasingly being used for news nowadays (increased from 44% of all adults in 2018 to 49% in 2019), and is used more than any other type of internet news source (remaining steady at 38%). The impact of COVID-19 is widespread, and it will shape business and consumer behavior for months to come. While staying abreast of pandemic updates is important, ultimately, a positive mindset and the ability to switch off will help people cope better day-to-day. In the above infographic from Raconteur, we can take a closer look at how global advertising spend has evolved over recent decades across the media sphere. New channels of media consumption emerged, traditional industries went digital, and standards in privacy and digital wellbeing were raised. In fact, consumers demonstrated a 23% increase in the number of brands they have an emotional connection with—so what does this mean for brands? The graphic above highlights data from MBLM’s Brand Intimacy COVID Study which measures how emotionally connected consumers in the U.S. are to the brands they use, and how brands can benefit. The shift from traditional to digital media is much discussed but rarely quantified. With digital content consumption doubling since the pandemic began, the growth of social, e-commerce, and search ad spend are likely to continue. There has also been an increase in the performance of brands in the “access” category—such as Verizon and AT&T—which may be attributed to the value people are placing on communication during the pandemic. The demise of the newspaper is shown dramatically in the above graphic, beginning in 2007 before the financial crisis, and correlating with the ascent of search engine ad spend. Let’s delve deeper into the report’s main results; A Figure Shows the Share of Time Spent Online Using PCs vs Mobiles, 2019, Related Report: Measuring Media Impact, 2019 | Ipsos. Meanwhile, media channels such as TV and print media saw their audiences decline compared to 2019. If these trajectories are any indication, advertising budgets will only be getting more digital. As people mass-migrated to digital platforms in the 2010s, marketers were hot on their heels, and the fall of print media began. Overall, younger generations are more likely to entertain themselves by playing games on their mobile or computer. Which Countries are Mapping the Ocean Floor? Although digital media shares many of the same functions of traditional media, there are many differences that exist between the two in terms of the relationships between users and the information put out by brands. As a result of COVID-19 lifestyle shifts, time spent watching digital video is expected to increase. Providing a combination of survey and analytics data. Millennials also stand out as the foodie generation, as they are the most likely to be searching for cooking recipes or reading up on healthy eating. Eight in ten Singaporeans are active social media users, and this amount is almost double the global average of 45%. We look at the data to see how both the industry and media have evolved. Impressively, between 2012 to 2020, the percentage of U.S. senior marketing budgets allocated to social media more than doubled, ballooning from almost 9% to nearly 21%. However, 53% of all global ad spend is expected to flow online. With their preferences now leaning towards brands in the smartphone ecosystem, one has to wonder: will marketers of the future place more value on winning the hearts of consumers, or simply getting in their hands? Common Sense Media just released the findings of their 2019 teen media consumption survey, cataloguing teenagers’ continuously evolving media usage patterns. Today’s graphics use data from a Global Web Index report to explore how people have increased their media consumption as a result of the outbreak, and how it differs across each generation. In many fast-growth markets, mobiles are now capturing more than 50% of online time – most importantly China. Rather, it’s the content we choose to consume that could have a significant impact our psychological well-being. Peaking at $125 billion before the social media boom, newspaper advertising has never recovered. Precious Metal Production in the COVID-19 Era. Therefore, it seems reasonable that people are more inclined to invest in new subscription services since they have been in isolation, with almost one-third of Gen Zers considering purchasing Netflix, followed by Disney+. The shares of time spent watching broadcast TV on a TV set or reading print newspapers, are declining, and digital media consumption is picking up the slack. Data is based on interviewing over 550,000 internet users aged 16-64 by GlobalWebIndex, respondents completed an online questionnaire that asks them a wide range of questions about their lives, lifestyles, and digital behaviors. During this period of pandemic-induced social isolation, it’s no surprise that people are consuming vast amounts of media. The consumer quest for ease and simplicity meets the hustle of media and content providers to reshape their role in the hero’s journey of delivery. Understandably, people are becoming increasingly worried about how much time they are dedicating to their screens. Trust in information shared on social media is higher than word of mouth from friends and family, and even foreign government websites. Recently, all eyes have been on the digital realm—a trend that coincided with the disastrous fall of the print industry. By 2024, it’s expected that 291 million Americans (almost 90%) will be using a smartphone. View the high-resolution of the infographic by clicking here. As a result of the pandemic, it is projected that global advertising spending could fall by 8.1% this year. The results speak to the individualized uses of media and the increase in time spent with personalized content on social media and in online videos—and the way shared family viewing and other formative media experiences are changing as a result. Even though the tech giant beat Disney and Amazon for the top spot, its success can mostly be attributed to female and millennial consumers, while Amazon was voted the most loved brand for male consumers. In less than five years, internet ad spend nearly doubled: $299 billion was spent on global internet advertising in 2019 compared to $156 billion in 2015. However, research suggests that screen time itself is no cause for concern. That said, it is lower than information shared on the radio or news websites. This graphic compares consumers’ most loved brands before the COVID-19 pandemic to their most loved brands during the pandemic. Reaching $160 billion in one year, digital display advertising—a broad category including banner ads, rich media, advertorial and sponsorship, online video and social media—accounted for the largest global ad expenditure in 2019. In advertising, dollars go where the eyeballs are. Digital media made up 54.7 per cent of time spent, up from 52.4 per cent last year, picking up the slack for declines in traditional media. As billions of users spend hundreds of hours with their small screens every year, it’s possible that mobile-based ad spend—including uber-popular apps like TikTok—will become even more commonplace. J.P. Morgan Research assumes the consumption of news coverage is at unprecedented levels across the internet and media sectors. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an amount that has grown from just ten minutes a day since 2010. There are strong market-by-market variations in the total daily time devoted to media, Thailand tops the table on a substantial 13 hours and 42 minutes, followed by Brazil and the Philippines both in excess of 13.5 hours. When it comes to giving consumers what they want, Apple ticks the box for three important need states highlighted in the report: Interestingly, brands that are part of the smartphone ecosystem generally outperform brands that are not, and the ecosystem has only increased in strength during the pandemic. Since March of this year, the COVID-19 pandemic has forced millions of people to physically distance themselves from others, yet many feel closer to their loved ones than ever before. In less than five years, internet ad spend nearly doubled: $299 billion was spent on global internet advertising in 2019 compared to $156 billion in 2015. Please try again later. In 2019, consumers will spend 9 hours, 38 minutes (9:38) with media, a 1-minute increase from last year. Consumers have been using their newfound time to deepen their relationship with brands, but who has managed to win their hearts? Perhaps most intriguingly, the TV shows and movies that are increasing in popularity on Netflix are about pandemics—which could signify the need for people to fictionalize the chaos we find ourselves in. Visualizing the Biggest Threats to Earth’s Biodiversity, Decoding U.S. Election Day in 9 Key Charts, Animated Map: U.S. Presidential Voting History by State (1976-2016), Charting America’s Debt: $27 Trillion and Counting. Oops. Although digital spending is up across the board, search engine ad spend began to plateau in the late 2010s, while social and ecommerce mediums both continue to rise. 16-24s are clocking up almost 7 ¾ hours per day online, with 46% of this time being spent on their mobiles which is 3 hours and 15 minutes. Every day, the number of social media users increases. In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by age and across markets analyzing how much time people are spending online, tracking the types of media they are consuming and assessing the share of time spent on digital versus traditional forms of television and print press. For example, as users continue to look to social media for real-time information, Twitter recently announced that for Q1 2020, the average total of monetizable daily active users reached approximately 164 million, which is up 23 percent from last year. Adolescents over 12 spend an average of seven to nine hours per day (Media, 2011; V. Rideout, 2016). Overall, it is clear that COVID-19 has had a huge influence on the brands that consumers connect with most. GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. A major challenge is determining whether the media young children are exposed to has the potential to en… However, we all use media every day to do different things, whether this be banking, checking on the weather or calling family and friends. While attracting eyeballs or increasing foot traffic may carry a lot of weight when it comes to determining the success of certain brands, the real metric that should be paid attention to is love. Moreover, brands that fall into the “devices” or “content/information” categories have higher intimacy scores, and are therefore more loved. Precious Metals Production, Volatile Returns: Commodity Investing Through Miners and Explorers, The World’s Gold and Silver Coin Production vs. Money Creation, Visualizing U.S. Money Supply vs. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. Combined with the data from the 2015 report, the 2019 census gives us a clearer view of how young people's media use has evolved over time. Traditional TV and other media created a total advertising spend in 2018 of $218.93bn, and an expected spend for 2019 of $231.81bn. Something went wrong. 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