This term can refer to either: Historically, media convergence has been discussed in terms of the three C’s: Computing, Communication, and Content. Such is the power of social media that Facebook is cited as one factor influencing the 2016 U.S. presidential election with so-called “fake news.” User-created content is considered to be one of the main disruptors to the media landscape. Consider viewers being able to vote for their favorite TV competitors online. Technological convergence is the combination of computing, communication, and content around networked digital media platforms. First, digitization. “Wireless VR could be enormously popular. Traditional cable offers a highly reliable quality, while digital content still faces issues such as buffering, pixelated video, poor audio and visual synchronization, due to a range of issues like varying device capabilities, and service and network conditions. For example, the rendering of certain web pages on a mobile browser might not work correctly due to a myriad of issues that can make the two incompatible. Director of the School of Communication and Media at Montclair State University in New Jersey, Javnost: The Journal of the European Institute for Communication and Culture, AT&T Futurist Report: Blended Reality–The Future of Entertainment, 5G, & Mobile Edge Computing, The merging of previously distinct media technologies, resulting from digitization and computer integration – like, say, reading your. There may be implications about personal privacy through our cars, as well as how the urban lifestyle will evolve.”. The definition of excluded middle with examples. “But access to the Internet is still spotty around the world and even throughout the United States. The definition of flooding the market with examples. Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using … Some 20th century analog examples include records paired with TV shows, and radio stations that partnered with newspapers to read news on the air. Finally, there is a political aspect to media convergence. Today, there are graduate film students sharing their student films globally now on YouTube, and bona fide stars on each social channel, Flew shares. As the number of functions in a single device escalates, the ability of that device to serve its original function decreases. In such a landscape, future challenges include regulatory agencies’ responsibility to keep up with rapid change. The definition of market saturation with examples. “Even millennials are still consuming this media, so it’s not going to change any time soon,” Brown says. At the same time, it appears that hardware is instead diverging while media content is converging. Media professionals can use a variety of media to tell their stories and present compelling information. As media consumers began to want more, different and better content, not limited to what might be being broadcast at a fixed time, for instance, technology and media companies have responded to the need. Yet for consumers, there is already a feeling of “media overload” and some companies have responded by advertising ways to unplug, “slow down,” and enjoy nature and family without screens. Technological convergence has also lowered the barriers to entry for media production. Moreover, development of technology provides a necessary support for social media convergence. Schmit says, “In the next few years we expect video traffic to be as much as 80 percent.”. For media companies, there is no question this landscape provides even more ways to boost the bottom line, and to reach consumers previously not reachable. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. There are significant challenges involved in media convergence. Consumers are demanding it, and the technology is adapting to provide the content wherever and whenever they want it. An economic strategy deployed by media companies to create content across different platforms that work together – like the “two-screen experience” viewers of “The Walking Dead” enjoy on their computers or smartphones while watching the show on TV.
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