Digital is no longer a purview of only Banking, Insurance, Healthcare or Retail. It enables merchants to promote lower cost payment options to consumers, such as ACH, along with loyalty offers and other promotions. From ordering apps to kiosks, loyalty programs and artificial intelligence, quick-serves today are harnessing technology to meet evolving consumer preferences for improved speed and ease of check-out. This provides another win/win for customers and merchants as patrons earn rewards, while merchants drive down the cost of payments. In a recent report from BRP Consulting and Windstream Enterprises, “The Restaurant Digital Crossroads, the Race to Meet Guest Expectations,” both customers and restaurant pros were surveyed on how the industry is doing in embracing digital channels and the process of digital transformation… There is much more to digital transformation than what most people might think. Our research outlines the table stakes to create a successful experience for restaurant diners..”. 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It should come as little surprise that the quick-service restaurant industry is highly adept at embracing rapid change and innovation. Connected commerce has seamlessly integrated multiple aspects of the customer experience to take quick-service restaurant digital and bring value to all participants in the value chain. By doing so, they can optimize or create new internal processes to support the evolving business … Gift cards, also known as branded currency, is presenting new sales growth opportunities for quick-service restaurants, while enhancing customer loyalty and reducing the overall cost of payments. Another important trend in quick service is connected commerce, which brings together the convenience of online technology and the proven brand attraction of brick-and-mortar stores. Digital transformation is sweeping through the fast food sector and managers at the Mexican fast food chain are giving a masterclass on doing it right. This represents a significant increase from 2015 when ordering by mobile device was only 11 percent. Business executives … John Nicola is responsible for First Data’s Corporate Retail and Restaurant vertical segments. Tech-savvy consumers demand digital engagement from restaurants and want cutting-edge restaurant technology options that recognize them and know their preferences. Digital business is the end goal, and digital transformation is the process that companies undergo in order to get there. In this role, John leads a team that works with retail and restaurant clients to understand their overall business needs, create/deliver solutions to help them grow their businesses, protect their data, and create operational efficiencies. Tal VinnikJanuary 3, 2019 Digital Transformation, Restaurants. Digital Transformation (also known as “DX”) is the phenomenon that virtually all companies are incorporating digital technology at some level. 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